Client

Taima

Selected performance creative for Taima Meta Ads, presented with combined results for each ad.

MY ROLE Creative Strategy · Production · Editing
Total spend
$1,184,093
Total sales
9,454
Total revenue
$2,776,384
Average ROAS
2.34
Spend
$666,018
Sales
5,408
Revenue
$1,686,982
ROAS
2.53
Spend
$164,969
Sales
1,002
Revenue
$326,639
ROAS
1.98
Spend
$97,342
Sales
1,174
Revenue
$242,727
ROAS
2.49
Spend
$69,107
Sales
441
Revenue
$154,800
ROAS
2.24
Spend
$30,470
Sales
381
Revenue
$67,339
ROAS
2.21
Spend
$27,925
Sales
156
Revenue
$48,310
ROAS
1.73
Spend
$27,291
Sales
306
Revenue
$72,867
ROAS
2.67
Spend
$20,258
Sales
78
Revenue
$26,335
ROAS
1.30
Spend
$16,365
Sales
87
Revenue
$29,457
ROAS
1.80
Spend
$15,382
Sales
130
Revenue
$35,686
ROAS
2.32
Spend
$13,415
Sales
61
Revenue
$20,793
ROAS
1.55
Spend
$12,668
Sales
89
Revenue
$30,023
ROAS
2.37
Spend
$11,852
Sales
97
Revenue
$17,659
ROAS
1.49
Spend
$11,031
Sales
44
Revenue
$16,767
ROAS
1.52
Client

Taima

Selected commercial work across performance ads focused productions.

MY ROLE Production · Camera · Lighting · Editing
01

Michelin Restaurant Chef Campaign

Led the production and lighting of a professional restaurant shoot, working with a dedicated camera operator. Building on earlier restaurant productions, the shoot focused on more refined lighting and elevated culinary visuals for Taima’s advertising.

MY ROLE Directing Production Lighting
02

Professional Kitchen B-roll

Restaurant-based production focused on high-impact food and cookware visuals in a professional setting. The resulting visuals became strong-performing creative across Meta advertising.

MY ROLE Production Camera Lighting
03

Taima Home Cook Campaign

Created high-impact B-roll in a home setting, showcasing Taima cookware through authentic home-cooked meals. The visuals became strong-performing assets across Meta ads.

MY ROLE Production Camera Lighting
04

Home Chef Ads

Shot an A-roll performance creative featuring a home chef presenting and discussing Taima products. Produced specifically for use across Meta ads.

MY ROLE Production Camera Lighting
05

New Products Launch shoot

Created B-roll and product photography for the launch of Taima’s baking tray and knife. The visuals were used across Meta ads and landing-page upsells, delivering strong conversion performance.

MY ROLE Production Camera Lighting Photography
06

BF/Christmas Campaign

Christmas-themed campaign production created ahead of Black Friday to showcase Taima’s best-selling products. The visuals were used across Meta ads, web banners and delivered strong conversion performance.

MY ROLE Production Camera Lighting
07

Informational Product Use Video

Produced, filmed, lit, and edited an educational video for Taima’s landing page, guiding customers through the proper use and care of their titanium cookware.

MY ROLE Production Camera Lighting Editing
08

Michelin Chef B-roll

Created high-quality B-roll in a professional restaurant setting, showcasing Taima cookware in real-world culinary use. The footage became a strong-performing creative library used across multiple Meta ad concepts.

MY ROLE Production Camera Lighting
09

Product Lineup Studio B-roll

Studio production showcasing the full Taima cookware lineup and product bundles. The resulting B-roll became a versatile creative library used across a variety of Meta ad concepts.

MY ROLE Production Camera Lighting
10

HQ Best-seller B-roll

Created a library of high-quality product B-roll for Meta ads. The visuals became strong-performing creative assets and were successfully reused across multiple ad concepts.

MY ROLE Production Camera Lighting
11

Spring Detox Campaign

Studio production for Taima’s Spring Detox campaign, creating seasonal promotional visuals for Meta advertising and web banners.

MY ROLE Production Camera Lighting
12

Valentine’s Campaign

Valentine’s Day campaign production creating promotional B-roll for Meta advertising and web banners. The resulting visuals performed strongly across the campaign.

MY ROLE Production Camera Lighting
13

Easter Campaign

Easter campaign production creating seasonal promotional B-roll for Meta ads and web banners.

MY ROLE Production Camera Lighting
14

Chef Performance Ads

Shot an A-roll performance creative featuring a professional chef presenting and discussing Taima products. Produced specifically for use across Meta ads.

MY ROLE Production Camera Lighting
15

Behind the Product B-roll

Created detailed B-roll highlighting Taima’s build quality, materials, and key design choices. The footage was produced for a long-form YouTube video and repurposed across Meta advertising.

MY ROLE Production Camera Lighting
client

Taima

I worked alongside an external producer and an external editor, taking responsibility for the camera and lighting on the shoots.

MY ROLE Camera · Lighting
01

On the channel

A selected video from the Taima YouTube channel.

02

From the shoots

Selected frames from the shoots.

Illuminated oven in a Taima cooking video
Presenter in an apron demonstrating cookware in a kitchen
Presenter explaining pan heat in a Taima cookware video

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